Cricket South Africa made a major faux pas at the launch of a new Twenty20 tournament called the Africa T20 Cup – mis-spelling the name of the competition itself. Cue jokes on Twitter
ESPNcricinfo staff21-Apr-2015Spelling the tournament’s name wrongly in the logo – Arfica instead of Africa – is a mistake that is hard to defend. Perhaps the most generous explanation came from @Maloosa.
Maybe #Arfica is a play on Our Africa and it will become the new "it word" for the T20 Cup!? @OfficialCSA
— Melissa Bailey (@Maloosa) April 21, 2015
Others were more sarcastic.
Ingore teh htaers @OfficialCSA. Presonally I cna't see aynthing worng wtih yuor lgoo. #ArficaT20Cup
— Warren Robertson (@WarrenRcomedian) April 21, 2015
It's only a spelling mistake but has got everyone talking and the tournament trending in certain areas no doubt. Clever marketing #ARFICA
— Chris Cornelis (@onlyfoolsgamble) April 21, 2015
Fair play to Cricket SA, it's not easy to rebrand a whole continent #arfica
— Steve (@stevo1270) April 21, 2015
Many took to reworking songs and sayings about Africa.
This time for Arfica.
— Antoinette Muller (@mspr1nt) April 21, 2015
I always loved that song #Arfica by #Otot
— Simon (@Badgercricket) April 21, 2015
#TIA – this is Arfica
— Adriaan Jonker (@aikmanjonker) April 21, 2015
Some people enjoyed the goof-up.
Proteas could bowl England out for 0 in the first test, but the Arfica T20 Cup launch will still be my cricketing highlight of the year.
— Sean Wilson (@SimplySean_) April 21, 2015
Cricket South Africa later apologised for the mistake, managing to throw in a joke as well.
We apologize for the oversight on the #AfricaT20Cup logo. We’re glad we could provide you with a good (l)arf though…
— Cricket South Africa (@OfficialCSA) April 21, 2015